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The New Playbook for Building Global Franchise Brands
How brands can be built to scale, dominate and attract capital.
The Authors
Endorsements
"What Fernando and Lorena convey is not merely a reflection of two industries, but a bridge between them. It is about recognizing that the future will not be defined by those who grow the fastest, but by those who grow the right way. 'Bigger deserves Better'."
Henry McGovern — McWin Capital Partners"I've spent my life helping to build the bridge that defines modern franchising. This book carries that vision forward, showing how structure and capital come together to create enduring, scalable global brands."
Doc Cohen — International Franchise Association Hall of Fame"A scalable concept is deceptively simple, and, as Fernando and Lorena so persuasively articulate, it is what makes a brand franchisable and attracts serious capital. This is your playbook."
Ziad Joumblat — Joël Robuchon InternationalAbout GNF Worldwide
GNF Worldwide is the leading global franchise advisory firm specializing in franchise development, international expansion and M&A for multi-unit businesses. With operations across more than 40 markets, GNF Worldwide has helped generate more than USD 3 billion in business opportunities, connecting brands with the right partners and capital to accelerate global growth.
Somos expertos en desarrollo e internacionalización de franquicias, así como en fusiones y adquisiciones de cadenas de negocios.
Somos expertos en desarrollo,
internacionalización, fusión y
adquisición de cadenas de negocios.
